Monday, December 04, 2006

Top Women in Focus - Sarah Bancroft

This week we take a look at four extremely successful women working in the beauty industry. We have the editor, the business owner, the public relations executive and the CEO. How did they get to where they are today and what makes them successful? Follow this series over the next four days and find out!

Sarah Bancroft is the editor-and-co-founder of Vitamin V, Vancouver’s largest on-line lifestyle magazine, that covers beauty, fashion, culture, travel and dining.

When you were a little girl, what did you want to be?
I wanted to be the person who put the little swirls on top of the chocolates at the candy factory. Obviously I hadn’t considered the hairnet.

Why did you get into journalism?
I was trying to find a way to read Vogue and Vanity Fair and actually be “working.”

What was the first story you ever reported on?
I did a profile of architect Bing Thom for Vancouver magazine when I was an intern there in 1997.

Where did the idea for Vitamin V come from?
We felt there was a need for a daily, online service covering new restaurants, store openings, and culture that was a true style authority and always got there first. Turns out we were right.

When did you first realize that Vitamin V was a success?
Every time we get a letter from a reader saying they discovered something fabulous, went on an amazing trip, or got the very last one of something, I am thrilled. We now get dozens of such letters a day.

What makes you successful?
Integrity and hard work, I think.

Where do you see yourself in 10 years?
Hopefully helming a web empire, but not an evil one.

Who are you influenced by?
Self-made female entrepreneurs who don’t take themselves too seriously. Nigella Lawson, not Martha Stewart.

What makes you smile?
My one year old daughter, who points at a picture of Saddam Hussein in the newspaper and says “Daddy!”

What keeps you going every day?
See above.

How do you juggle a career and a personal life?
In many ways they are one in the same, but that is by design. If you can make a career of your hobby, then you are set.

What education should you have if you are interested in becoming a magazine editor?
Usually a liberals art degree, or maybe fine arts. I did Political Science. An internship is also essential these days to get a foot in the door.

What advice would you give to someone wanting to enter into journalism?
Read widely, be curious, absorb culture, travel lots, and make interesting friends.

How do you keep up with beauty trends?
Everytime I interview a make-up artist I rummage through their kits. You’d be amazed what you find in there. Also, is a great cheat sheet for runway trends.

What are your favorite beauty products?
I get sent hundreds of products to test, but these are the ones I keep buying:
L’Occitane Gentle Face Buff
Lancome Flash Bronzer self tanner
Linacare face moisturizer
La Roche Posay sunscreen SPF 60
M.A.C eye pencil in “Powersurge”
L’Artisan Parfumeur perfume in “Chase au Papillions”
And Chanel blush because it smells like roses.

What beauty products do you use everyday?
Dermalogica tinted moisturizer SPF15
Physicians Formula mineral bronzer
Cover FX Concealer
Eminence Organic Sundefence mineral powder in Honey Apple

Bobbi Brown Shimmerbrick Compact in Apricot (as blush and eyeshadow)

What magazines are currently sitting on your desk?
FASHION Magazine, which I am also the Western Editor of.

What part do you think blogs play in the beauty industry?
There are so many expensive beauty products out there that don’t do what they say they will, so it’s very important for people to spread the word about what does work in a forum where there are no big beauty advertisers to influence editor’s choices.

A big THANK YOU to Sarah Bancroft for agreeing to be interviewed for this series and do return tomorrow as we will be getting to know Trish Lucarino of Principessa Beauty.



Blogger TheBeautyBrains said...

Excellent interview. We especially like the comments about all the expensive beauty products that don't really do what they're supposed to. As cosmetic scientists, we try to educate women on what products will and won't do. Your readers can ask their beauty care questions at

Thanks and keep up the great work!

12:34 a.m.  
Blogger Karinaxoxo said...

Great interview!!!

12:51 a.m.  
Blogger Ellen said...

Thank you so much for the comments! I hope you stayed tuned for the rest of the week as I have some other fantastic people that have allowed me to interview them!

6:18 p.m.  

Post a Comment

Links to this post:

Create a Link

<< Home