Monday, March 26, 2007

It's a TEN!

Alterna have been creating luxury haircare products since 1997 and are one of the leading professional haircare brands in the world.

I have been using the Hemp Hydrate Shampoo and the Hemp Shine Conditioner and really like them. My hair has been feeling healthier, fuller, and shinier – all the things I love. Did you know that Alterna was actually the first haircare company to use drug-free Hemp Seed Oil? It is used to bring balance to your hair, making it stronger, manageable and moisturized.

This February Alterna launched a limited edition shampoo and complimenting conditioner made with 100% VOSS Artesian Water from Norway. This collection named TEN will support the WaterAid Foundation's mission; assisting people escape poverty and disease caused by living without safe water. Sales from this collection will help Alterna donate $25,000 to the WaterAid Foundation in 2007.

β€œIt is our hope that the TEN Shampoo and Conditioner Collection, made with 100% VOSS Artesian Water from Norway, will raise awareness and garner support of such an important cause.” Says Marion Johnson, VP of Marketing at Alterna Haircare.

TEN Shampoo
Rebalances and nourishes all hair types for customized results.
Provides optimal protection against color fade and color washout and guards hair from environmental and chemical stresses and the aging process.

TEN Conditioner
Complete revitalizing action replenishes and nourishes all hair types.
Exceptional rich texture provides instant moisture to dehydrated hair without buildup and protects hair color and color vibrancy. Hair is strengthened, more resistant and beautifully radiant.

The TEN Shampoo and Conditioner Collection is available from Alterna and exclusive salons worldwide. For more information visit

Photo's courtesy of Alterna Haircare.
TEN Shampoo and Conditioner Collection
Global Creative Director, Michael Shaun Corby with Rosario Dawson.

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