Tuesday, September 25, 2007

All About The Boys: Clinique Skincare

Today, as part of the Lipstick, Powder 'n Paint men's week-long feature, I am focusing on skincare and specifically one brand. Clinique developed Skin Supplies for Men in 1976 and it is now one of the top skincare lines for men.

I decided to go straight to Clinque and ask Sara Whittaker, Regional Education Director, to share her knowledge with me.

LPnP: Why should men look after their skin?
SW: Most men do not enjoy shaving (and view it as a necessary evil!) a simple skin care routine can help a man to achieve a closer, longer lasting shave while staying younger looking longer!

LPnP: How can 'he' pick the correct products for his skin?
SW:At Clinique we offer a custom-fit approach by skin typing with the Clinique computer. This tells the skin strength and the skin condition which identifies his Skin Type and the best products for him to use.

LPnP: What are three tips you can provide for a man who is interested in looking after his skin.
SW: Invest in a simple skin care routine design to cleanse, get rid of surface debris that can cause razor drag and hydrate the skin.

Second, if you are a blade user use a shave product that allows the razor to glide on the skin – aerosol spray products can leave “air” pockets on the skin which can cause razor drag – and change your razor blades often!

Finally wear sunscreen – the sun can thicken the skin again causing razor drag (nicks etc) as well as ages the skin – try a moisturizer with sun screen like Clinique Skin Supplies for Men M-Protect.

Thank you Sara for sharing your tips with the Lipstick, Powder 'n Paint readers.

Clinique Skin Supplies for Men offer over 20 different skincare, grooming, shaving and fragrance items for men.
www.clinique.ca www.clinique.com

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