Tuesday, September 18, 2007

Fashion Week: Retro Glamour Graces the Runway

Gilles Mendel unveiled his Spring 2008 Collection at New York Fashion Week. Stunning runway-ready hair with soft and smooth retro glam waves complemented the collection perfectly.

ghd styling irons and products were onsite to create these looks, with the ghd directive team working alongside world-renowned stylist Odile Gilbert. "The designer drew inspiration for the clothing and hair from Lauren Hutton circa 1974 in St. Tropez," explains ghd lead stylist Omar Lopez.

What was used:
ghd Creation Spray - Odile and the ghd team used this must-have product prior to curling to protect models’ hair and provide a long-lasting hold.

ghd IV Styler - the revolutionary “IV styler”, ghd’s newest iron, was used to achieve the 70s-inspired style.

ghd Ultimate Hairspray - formulated to provide a firm hold, yet light enough to let hair your hair move, the ghd team sprayed this on models’ hair after the curls were brushed out to maintain the retro glam waves for all the trips down the catwalk.

How to get this look:
Use the ghd styler to curl the hair, starting just a few inches away from the scalp to the ends. Holding the styler vertically, clamp hair in between then turn the styler 180° so the hair is twisted around part of the styler. Pull the styler through the hair slowly to create the curl (the process is similar to curling a ribbon with scissors). When finished, use fingers to slightly brush out the curls for soft, romantic waves.

For catwalk-perfect hair ghd, suggested these steps:
Step 1 – cleanse & nourish: Select a prescriptive shampoo, conditioner and treatment for your hair type, all with UV protection.
Step 2 – protect: Protect hair with a prescriptive thermal protector for heat-styling.
Step 3 – style: Heat-activated protection for creating any look.
Step 4 – finish: Create the ultimate end result for every style, all with UV protection.

You just have to check out the HOT pink IV styler that has been launched for Breast Cancer Awareness Month - it is fab looking!

For more information on ghd styling products visit www.ghdhairusa.com.

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