Thursday, November 22, 2007

Now There's A Priceless Way To Help Women Fighting Cancer

Hair loss can strike an especially crippling blow to women fighting cancer. Pantene Pro V have partnered with the Canadian Cancer Society to launch Pantene Beautiful Lengths, a campaign that encourages people to grow, cut and donate their hair to create free, real-hair wigs for women who have lost their hair due to cancer treatment.

Pantene Beautiful Lengths launched in 2006 in the USA to incredible success. The inaugural year of the campaign collected over 17,000 ponytails that were donated to make wigs for women battling cancer. This year Hillary Swank is the new spokesperson for the cause and cut her hair on the Oprah Show. Why did she decide to be a part of this cause? "I've had a lot of people in my life, loved ones and friends who have been devastated by cancer," Swank says. "I'm really thankful for my health and I wanted to find a way to give back."

Just before cutting her hair Swank shared "I've been growing it for the last six months to donate my hair. I've been taking a lot of vitamins and taking really good care of it, knowing that it would go to a woman in need."

As Pantene Beautiful Lengths wigs are created, they are distributed for free through the Canadian Cancer Society’s national network of community offices. Women facing cancer can find out about the availability of these wigs by calling the Canadian Cancer Society at 1 888-939-3333. The Society’s toll free line can also provide callers with access to many resources, including information about cancer and emotional support for those dealing with the disease.

In addition to providing free, real-hair wigs to women in need, Pantene has donated one hundred thousand dollars to the Canadian Cancer Society in support of cancer research, to show its commitment to the fight against cancer.

Donating your hair is a heartfelt and life-changing act of women's cancer and breast cancer support.

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